Our History

BlackCat Chronographs made to be worn, not idolized

BlackCat was born from a simple conviction: A chronograph should be a watch of pleasure , not an object under glass. A watch that you truly wear, use, and live with, without fear of the slightest shock or the slightest sign of time. This runs counter to certain pricing and discourse excesses in contemporary watchmaking. BlackCat advocates a freer, more direct and above all more honest approach.

Behind the brand are two passionate individuals. JC , a watch content creator, is used to deconstructing marketing rhetoric to return to the facts and the real experience on the wrist. François , an entrepreneur driven by the desire to build a coherent, sustainable brand aligned with a pragmatic vision of watchmaking. modern . Together, they imagined BlackCat like a microbrand chronographs , designed for those who love watches for what they are above all: instruments for measuring time.

Two enthusiasts, one response to the excesses of modern watchmaking

Through testing, wearing, and comparing watches, one conclusion became clear to them: the chronograph, one of the most iconic complications in watchmaking, has often become a pretext for escalating the bidding . Overbidding of price, of storytelling, of promises sometimes disconnected from actual use.

JC and François never questioned the legitimacy of the great houses or their heritage. But they wanted to offer An alternative . A vision where the chronograph regains its primary function: measuring time , readability and reliability, while offering genuine pleasure on the wrist.

BlackCat The brand doesn't try to impress with an endless spec sheet. It prefers Make clear, understandable, and deliberate choices . Every decision is guided by a single question: Does this watch make you want to wear it every day?

BlackCat : a name, a wink, a state of mind

The name BlackCat It's not a coincidence. It's a A playful troll , a deliberate nod to the skyrocketing prices of certain brands and the sometimes intimidating aura they cultivate. The black cat, often associated with superstition, embodies here a form of good-natured irreverence.

BlackCat It doesn't mock watchmaking. It plays with it, questions it, and brings it down to earth. The name reflects this mindset: serious at its core, free in its form. A brand that doesn't take itself too seriously, but takes its watches very seriously.

It is also a way of affirming that the pleasure of watchmaking is not reserved for a minority. It is neither elitist nor intimidating. It is personal, subjective, and deeply linked to use.

A microbrand built to last, with those who wear it

BlackCat It develops with its community, not above it. Exchanges, feedback, and discussions enrich every stage of the project. This close relationship is natural: it stems directly from JC and François' background, accustomed to engaging with demanding enthusiasts . curious and not necessarily rolling in money.

The ambition of BlackCat The goal is not to multiply models without coherence, but to build a chronograph range true to their philosophy. A brand that moves forward at its own pace, without giving in to fads or easy shortcuts.

BlackCat is aimed at those who love watches for what they do and for what that they provide. To those who prefer wear their chronograph rather than protecting it. To those who know that true luxury, sometimes, is simply being able to... to enjoy his watch without thinking about it.